expert-led course

Build It: The Feminist Guide to Launching Your Small Business

8 weeks to build your business plan with CEO and entrepreneur strategist, Amanda Munday. A $299 on-demand course.

When does it start?

Soon!

Next course starts
September 25, 2025
We’re busy organising our next cohort, so register your interest today to be notified!
More dates available!

How long is it?

8 Weeks

What's included?

8 Weeks

Of instruction and much more!
Learn more

How will I fit it in?

It’s async

Our asynchronous classes fit your busy life so you can learn when and where you want.

How much is it?

$299 | Installment plans available

Is this for me?

Yes.

Are you ready to be your own boss?

It’s time to stop selling your time for money and start building your own business. It’s time to bet on yourself.

Your 9-5 job is safe, predictable, and slowly killing you. 

Every day you imagine how you would do things differently if you called the shots. And why not? You are brilliant, hard-working, and creative.

But pursuing your dream isn’t as simple as flipping your boss the bird and announcing your new business on social media. 

You need a business plan. 

You need a launch strategy.

You need a network.

This is where we can help. 

Our expert-led course has everything you need to build your business from the ground up. From finding a niche market, to building customer loyalty, to creating revenue projections– in 8 weeks we are going to set you up with a strategy for long-term success. 

Your coach, Amanda Munday–entrepreneur, speaker, and founder and CEO of The Workaround– has built her career teaching womxn and minorities how to build a thriving business. She has thought through every step of your business strategy so that you don’t have to. 

It’s time to give yourself a promotion.

What’s
included

You bring your stellar ideas and we'll bring the award-winning  framework designed for womxn and minorities to succeed in business.

  • 16+ hours of instruction with Amanda Munday (a $5k value!)
  • 8 weeks of online, asynchronous content that fits your busy schedule
  • Concrete business launch strategy
  • Cash flow template with 2 years of revenue projections  
  • Content building guide and inclusive branding tips
  • Techniques used by top entrepreneurs
  • Small business case studies and guest speakers
  • Invaluable support, accountability, and feedback from the community
  • Free annual membership to the ChairmanMe community (valued at $60 per year)

Build It: The Feminist Guide to Launching Your Small Business

$299 | Installment plans available
Sign up now
Get notified
Next course starts soon!
Next course starts
September 25, 2025
More dates available!
Meet
the instructors
Amanda Munday

Amanda Munday

She/Her

Amanda Munday is an entrepreneur, speaker, parent and member of the LGBTQIA+ community. She is the founder and CEO of The Workaround, often cited as one of the most innovative child care organizations in Canada, a frequent contributor to The Globe and Mail, TEDx speaker and author of the best selling Day Nine: a postpartum depression memoir.

“Your session was phenomenal (which I expected). I want to thank you for being so open and willing to do that. Not to mention doing it with such excellence! Thank you, thank you, thank you!!!!!” 

-Agapi

“I have to tell you.... hearing your story, it has made me realize that if women like you can be brave, maybe I can too. I think you’re a gift to women.”

-Anonymous

On behalf of GROW please know how delighted we were that you would take your valuable time to share your expertise with us. And you did it with such enthusiasm, passion and knowledge!

-Betty

“Amazing and worth 10x more than the cost! It totally kicked my ass and gave me an actionable, strategic structure.”

-Michelle

"After taking Build It, I launched my activist ceramics business, and my mugs sold out within two days! Every insight Amanda shared from starting The Workaround helped me get braver and clearer about my own vision, and write it all down in a business plan to light my way forward."

-Kate

Step by step guide
to building and launching your small business
Sign up now!

8 Weeks

Week 1: Purpose

Welcome to your course! This week Amanda introduces herself and her company. We take a deep dive into defining your "why" and describing your purpose. We look at the difference between a small business and a start-up and how to avoid these common rookie mistakes.

Week 2: Place

Amanda explains why as a business owner you need to define your unique expertise that makes you the right person to create this business. Together we craft a narrative about how you are different from your competition. Finally, we dive into a lesson on understanding and identifying the difference between similar and adjacent brands. 

Week 3: People

It all starts with understanding who is (and isn’t) your customer. ​​We start with the idea, figure out the competitive landscape, then figure out who you’re selling to. This is your guide on how to focus on behaviors, not demographics. We wrap up with a bonus lesson on how to do scrappy customer research. 

Week 4: Promise

This week is all about what you are selling– and how you may want to expand in the future. This is the fun part! In this segment, Amanda makes the argument for why you should bake company values into your business from day one. We also cover your brand and brand identity.

Week 5: Pricing 

How to get your customers to actually pay you. And, how to be realistic about your expenses and budget. Amanda covers her pricing philosophy, cash flow 101, important bookkeeping skills, and why bartering is BS. 

Week 6: Promotion 

This week is about promotion and launch. Our guest speaker, a digital marketing consultant, shares his top techniques. We explore different channels for marketing and promotion and give a guide on how to build an email list and maximize your social media presence. 

Week 7: PANIC

Panic is normal. This week were are going to work through it. We discuss the ups and downs and how to handle them. In this segment, Amanda talks co-founders, designing your ideal life, dealing with life, and leadership. 

Week 8: The Plan

In our final week, we hammer out your business pitch. We want to hear the story of what you’re offering, who your customer is, why you’re the one to build it, the shortest version of your founder story, and where you’re headed next. Our special guest shares insight on small business management tips, and we wrap up by reviewing your business plan.

Build It: The Feminist Guide to Launching Your Small Business
starts in...
00d 00h 00m 00s
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