When does it start?

Soon!

Next course starts

May 9, 2022

We’re busy organising our next cohort, so register your interest today to be notified!

More dates available!

How long is it?

8 Weeks

What's included?

8 Weeks

Of instruction and much more!
‍Learn more

How will I fit it in?

It’s async

Our asynchronous classes fit your busy life so you can learn when and where you want.

How much is it?

$600

Is this for me?

Yes!

Do you want the power to persuade and inspire anyone?

What’s

included

Learn how to captivate, inspire, and persuade anyone in just 8 weeks

16+ hours of instruction and office hours from Lisa Cron
Live office hours to connect directly with your instructor and peers
Free annual membership to the ChairmanMe community valued at over $120
Tactics, workshops, and marketing case studies to help you improve your emotion-driven leadership
Guest lecturers including experts in the industry and marketing coaches
Resources including polls, interactive worksheets, guides, and reflections to enhance your learning
Specific strategies used by the pros to communicate effectively
8 weeks of active and engage, online, asynchronous instruction that fits your busy schedule

Make Them Give a Sh!t: Persuasion through Storytelling

$600

Get notified

Next course starts soon!

Next course starts

May 9, 2022

More dates available!

Meet

the instructors

Lisa Cron

Lisa Cron is a renowned story coach to authors and filmmakers and the best-selling author of Wired for Story, on the neuroscience of story, Story Genius, and Story or Die.

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she's been an instructor in the UCLA Extension Writers' Program and she's on the faculty of the School of Visual Arts MFA program in the visual narrative in New York City.

‍

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."

Seth Godin, bestselling author

"I was going to buy a really fancy purse but this course is a far better use of money. Chairman Mom is life-changing and so transformative."

Sian

"When I needed to convince my libertarian neighbors to stop feeding bears, I turned to Lisa Cron."

Tricia

"The unexpected gift of the course was the instant community."

ChairmanMe Member

Step by step guide

to mastering the art of persuasion

8 Weeks

Week 1:

The surprising science of why facts not only don’t persuade us, but tend to anger us.

Week 2:

‍Debunking myths about emotions – and why emotion is what drives every decision

Week 3:

How to step out of your own subjective worldview, and into that of your target audience.

Week 4:

How to identify the right ask, and why it might not be what you think it is now.

‍Week 5:

How to craft your story based on your target audience's subjective logic.

Week 6:

How to bring the facts to life so your audience feels them in their actual life.

Week 7:

How to build tension so when they hear your call to action it's as if they thought of it themselves.

Week 8:

Workshop – practicing, listening, learning, and perfecting the lessons learned.

Make Them Give a Sh!t: Persuasion through Storytelling

starts in...

00d 00h 00m 00s

Still not sure? Checkout a free Zoom event. Come as you are — kids in the background, wearing sweats, or (and?) cooking with your laptop on the counter.

View all events

publishing

Your No-BS Guide to Stigma-Free Self-Publishing

February 2, 2023 5:00 PM

Paul Bradley Carr

expert-led course

Make Them Give a Sh!t: Persuasion through Storytelling

When does it start?

How long is it?

What's included?

How will I fit it in?

How much is it?

Is this for me?

Dive into the neuroscience of why our brains are hardwired for story, and learn why all the best leaders, activists, marketers, and founders use emotion to make facts matter.

Learn how to captivate, inspire, and persuade anyone in just 8 weeks

Make Them Give a Sh!t: Persuasion through Storytelling

Lisa Cron

Lisa Cron is a renowned story coach to authors and filmmakers and the best-selling author of Wired for Story, on the neuroscience of story, Story Genius, and Story or Die.

8 Weeks

Week 1:

Week 2:

Week 3:

Week 4:

‍Week 5:

Week 6:

Week 7:

Week 8:

Still not sure? Checkout a free Zoom event. Come as you are — kids in the background, wearing sweats, or (and?) cooking with your laptop on the counter.

Your No-BS Guide to Stigma-Free Self-Publishing

Captivate the Media with Your Four Word Story

Make Them Give a Sh!t Persuasion with Lisa Cron

From Cave Paintings to Marketing Campaigns

Say Bye to Bikini Season Bullsh!t

Your Healthy Girl Summer

The Metaverse & NFTs for Writers

How to write a commercially successful memoir

More Looks Good on You

You Are Not A Shitty Writer

How to make a kick a$$ podcast

How to talk to the press (a master class in media training)

Crisis communications: How to survive your company's worst moment

Burn Rate: A candid Conversation about Mental Health and Entrepreneurship, with Andy Dunn

Stephanie Hitchcock on what publishers want (and how publishing works!)

How to Write Copy that Actually Converts

5 Unexpected Ways to Write Better Emails

How to Recession-Proof Your Life

Your Six Figure Side Hustle

Story or Die

What's stopping you from writing?

No one is ‘data driven’

Mythbusters: Everything You've Been Told About Negotiation is a LIE

Kickstart your writing practice with the Pixar formula

How to be polarizing (in a good way): A conversation from the controversy trenches with Sarah Lacy & Paul Bradley Carr

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