expert-led course

Unlocking "Aha!"

Learn how to get your customers, investors, or employees to "aha!" using brain science. Bestselling author and TEDx speaker, Lisa Cron leads this groundbreaking 8-week course.


When does it start?

Soon!

Next course starts
May 9, 2022
We’re busy organising our next cohort, so register your interest today to be notified!
More dates available!

How long is it?

8 Weeks

What's included?

8 Weeks

Of instruction and much more!
Learn more

How will I fit it in?

It’s async

Our asynchronous classes fit your busy life so you can learn when and where you want.

How much is it?

$600

Is this for me?

Yes!

Do you want the power to persuade and inspire anyone?

Want to know a secret? . . .  Facts don’t change people’s minds. Stories and emotions do.

Dive into the neuroscience of why our brains are hardwired for story, and learn why all the best leaders, activists, marketers, and founders use emotion to make facts matter.

You have big ideas, want to start (or have started) a company, you're a leader, an activist, or entrepreneur. Unlocking “Aha!” is the ultimate guide to using brain science to get your customer, investors, employees, or anyone to feel as strongly about your story as you do.

Taught by the bestselling author and renown story coach, Lisa Cron, this course is all you need to change people’s minds and actions.

What’s
included

Learn how to captivate, inspire, and persuade anyone in just 8 weeks

  • 16+ hours of instruction and office hours from Lisa Cron
  • Live office hours to connect directly with your instructor and peers
  • Free annual membership to the ChairmanMe community valued at over $120
  • Tactics, workshops, and marketing case studies to help you improve your emotion-driven leadership
  • Guest lecturers including experts in the industry and marketing coaches
  • Resources including polls, interactive worksheets, guides, and reflections to enhance your learning 
  • Specific strategies used by the pros to communicate effectively 
  • 8 weeks of active and engage, online, asynchronous instruction that fits your busy schedule

Unlocking "Aha!"

$600
Sign up now
Get notified
Next course starts soon!
Next course starts
May 9, 2022
More dates available!
Meet
the instructors
Lisa Cron

Lisa Cron

Lisa Cron is a renowned story coach to authors and filmmakers and the best-selling author of Wired for Story, on the neuroscience of story, Story Genius, and Story or Die.

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she's been an instructor in the UCLA Extension Writers' Program and she's on the faculty of the School of Visual Arts MFA program in the visual narrative in New York City.


"Amazing and worth 10x more than the cost! It totally kicked my ass and gave me an actionable, strategic structure to marketing and launch." 

-Michele


“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."

Seth Godin, bestselling author

"I was going to buy a really fancy purse but this course is a far better use of money. Chairman Mom is life-changing and so transformative."

Sian

 "When I needed to convince my libertarian neighbors to stop feeding bears, I turned to Lisa Cron." 

Tricia

"The unexpected gift of the course was the instant community."

ChairmanMe Member
Step by step guide
to mastering the art of persuasion
Sign up now!

8 Weeks

Week 1:

The surprising science of why facts not only don’t persuade us, but tend to anger us.

Week 2: 

Debunking myths about emotions – and why emotion is what drives every decision

Week 3:

How to step out of your own subjective worldview, and into that of your target audience.

Week 4:

 How to identify the right ask, and why it might not be what you think it is now.

Week 5:

How to craft your story based on your target audience's subjective logic.

Week 6:

How to bring the facts to life so your audience feels them in their actual life.

Week 7:

How to build tension so when they hear your call to action it's as if they thought of it themselves.

Week 8:

Workshop – practicing, listening, learning, and perfecting the lessons learned.

Unlocking "Aha!"
starts in...
00d 00h 00m 00s
Sign up now!

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If you have an unanswered question, email us: sarah@chairmanme.com

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