There’s a reason why it’s so hard to get people to change their minds: our brains are hardwired not to change.
Do you want to persuade your customers? Your boss? Your investors?
Because you have big ideas, want to start (or have started) a company, you're a leader, an activist, or entrepreneur.
You can't afford to waste your breath and your money. Learn to harness the power of persuasion in your career and watch as you and your brand become the next headline.
In this course, you'll dive into the neuroscience of why our brains are hardwired for story, and learn why all the best leaders, activists, marketers, and founders use emotion to make facts matter.
This course is the ultimate guide to using brain science to get your customer, investors, employees, or anyone to feel as strongly about your story as you do.
Taught by the bestselling author and Tedx speaker, Lisa Cron, this course is all you need to change people’s minds and actions.