Welcome to your free webinar

Make Them Give a Shit.

Persuasion 101 with Lisa Cron

  • Neurology behind why our brains are wired for story
  • How to use storytelling in your life and career
  • Expert tips on building a persuasive narrative 
  • A Q&A with Lisa and Sarah--both experts in storytelling

Related Course

Unlocking "Aha!"

Lisa Cron

Learn how to get your customers, investors, or employees to "aha!" using brain science. Bestselling author and TEDx speaker, Lisa Cron leads this groundbreaking 8-week course.

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What's included?

Join the course

Learn how to captivate, inspire, and persuade anyone in just 8 weeks

  • 16+ hours of instruction and office hours from Lisa Cron
  • Live office hours to connect directly with your instructor and peers
  • Free annual membership to the ChairmanMe community valued at over $120
  • Tactics, workshops, and marketing case studies to help you improve your emotion-driven leadership
  • Guest lecturers including experts in the industry and marketing coaches
  • Resources including polls, interactive worksheets, guides, and reflections to enhance your learning 
  • Specific strategies used by the pros to communicate effectively 
  • 8 weeks of active and engage, online, asynchronous instruction that fits your busy schedule

Unlocking "Aha!"

Sign Up Today →
Next course starts
May 9, 2022
More dates available!
the instructors

Lisa Cron

Lisa Cron is a renowned story coach to authors and filmmakers and the best-selling author of Wired for Story, on the neuroscience of story, Story Genius, and Story or Die.

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she's been an instructor in the UCLA Extension Writers' Program and she's on the faculty of the School of Visual Arts MFA program in the visual narrative in New York City.